Police To Be Eau de Toilette
Police presents a new fragrance for men in 2011 and adds it to its fragrant offer. The fragrance is To Be, available in a glass scull with a metal Police plate as a detail.
The new Police flacon could be inspired by mysterious crystal scull that has been impressing archaeologists and anthropologists for years; or be the perfect accessory to Johnny Deep in the role of captain Jack Sparrow (Pirates of the Caribbean). One thing is for sure: the new flacon is interesting and attracts attention of all fans of fragrance and collectors of flacons, with a game of light and shadow.
Name of the fragrance reminds us of Hamlet's thought ""To be or not to be, that is the question"" depicted in a modern, masculine and rebellious way. Photographer of advertising campaign is Polack Andrzej Dragan, who cooperated with Mavive and exhibited photos at Fondazione Museo Minguzzi Via Palermo 11, in Milan.
As for compositions, we can guess a dose of adventure accompanying flacon design. Black pepper dictates characteristic spicy accords in the beginning refreshed with cold and luminous grapefruit. A fresh wave of violet leaves gives a fine, elegant note to the new Police edition. A base of the composition incorporates woody notes of cedar and patchouli along with a fine trail of white amber.
SD ALCOHOL 39 C, PARFUM, EAU, PENTAERYTHRITYL, TETRA DI-T, BUTYL HYDROXYHYDROCINNAMATE, ETHYL, HEXYL METHOXYCINNAMATE, BUTYL METHOXYDIBENZOYLMETHANE, ETHYL HEXYL, SALICYLATE, EXT D&C VIOLET NO. 2, COLORANT: BLEU 1.