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DEFY DAMAGE

Joico

FOR BOND STRENGTHENING & COLOR LONGEVITY
Replenish moisture and build resilience every day without weighing hair down.

BENEFITS & ACTIVE INGREDIENTS :
- Helps prevent and protects from daily damage
- Boosts vital moisture
- Instantly detangles
- Leaves hair soft, shiny, and healthy


Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application

MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond

USING ADVICES :
Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
Size 
250ml PROTECTIVE CONDITIONER 250 ml
Special Price 16.18£ Regular Price 24.82£
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