DEFY DAMAGE

Joico

FOR BOND STRENGTHENING & COLOR LONGEVITY

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

BENEFITS & ACTIVE INGREDIENTS :
- Helps to rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- See results after the very first use
- Proactively builds hair’s resistance to damage
- Leaves hair soft, shiny and healthy-looking


Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

USING ADVICES :
Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Size 
150ml PROTECTIVE MASQUE 150ML
Special Price 17.66£ Regular Price 27.15£
Qty